Latest Articles
Latest Articles
Video: Doing The Work
How marketing and PR professionals must do the work to attain success.
Fight the World, The World Wins
I took the dogs on an early morning walk today, before most people in the neighborhood I walk in were awake. Which means most of the newspapers were still on the driveway. Here's what I saw: Out of approximately 300 homes, maybe one-third had a newspaper delivered....
Meaningfully Connecting on Social Media
Every day on Twitter, I get countless anonymous direct messages from people I don't know, who are pitching links and facebook pages and ebooks that don't matter to me. Most of these are set up to be sent automatically, periodically, so that the sender doesn't have to...
Effective Aggressiveness in Marketing & Public Relations
Continuing our discussion on doing the work in your marketing and public relations: I'm a big fan of boxing. One of the criteria judges score fighters on each round is effective aggressiveness. It means that the boxer is not just swinging, but connecting. The...
Evangelist Marketing: The Book
Evangelist Marketing launches on January 3, 2012. Please check back here for the table contents, excerpts, as well videos related to the material. Once the updates begin, they will come frequently!
Doing the Work
How marketers and PR professionals must put in the effort for success.
PR People Must Do The Work
There has been a lot of talk of Doing the Work lately. Seth Godin recommended Steven Pressfield's excellent book on procrastination, Art of War. Turns out, Pressfield also has a new e-book called Do the Work. You can get the Kindle version for free here on Amazon.com....
From Whose Perspective?
Most of my consumer electronics clients come at their products from their own perspective: How can we get this to market the fastest? How can we convince our retail channels to carry it? How can we obtain the best shelf placement? How do we best compete? What is our...
How Quickly Things Change
This week, we learned that the percentage of US homes will actually fall for the first time this year. Research company Nielsen said that the number of homes with a TV will fall 2.2 percent this year. Further, the Digital Entertainment Group found that DVD and Blu-ray...
Comforting Marketing
In the last month Americans have learned that the two most popular smart phone makers have been tracking their locations and collating their positions over time; that the most popular video game system maker has lost millions of its customers' names, addresses,...