Latest Articles
Latest Articles
Video: Bad Product Names
Here's the very first edition of The Technology Tailor Marketing Minute video. It's a weekly short-video series to be delivered by email on Tuesdays. You'll be able to sign up to receive these on my Web site starting tomorrow. Sneak peak for my blog readers first!
A Great Commercial — Ineffective
A terrific Cisco commercial aired during this morning's World Cup match. It featured young people from different parts of the world attempting a very cool trick with a soccer ball. They were recording video of their trick attempts with various smart phones. A catchy...
Facebook’s COO Couldn’t Be More Wrong about Email
Yesterday in front of a large audience Facebook chief operating office Sheryl Sandberg said that email is on its way out. Here's the quote: "E-mail--I can't imagine life without it--is probably going away." For support, she cited that only 11 percent of teens...
Why?
Why do you make consumer electronics? What consumer condition are you trying to improve? Why that one? Why are saying what you say about your products? Why do you think that's important to consumers? (You shouldn't think about this question at all. You must know!) Why...
What Do You Know About Your Consumers?
I was talking recently with a high-level executive at a large consumer electronics manufacturer, and I asked him if he knew how his consumers think about his style of product? He did not. I asked him if he was aware what words consumers used when talking about his...
How Consumers Perceive Technology
This is a compilation and expansion of several earlier posts. I’m laying this out for consumer electronics specifically, but people have suggested this model works for any consumer products. I haven’t thought it through for other categories (like cars, clothes, etc.)...
The Problems With Digital Home Movies
I recently finished burning DVDs of an hour-long movie I made of the first year of my children's lives. The final footage contains hundreds of video clips and 700 photographs -- both of which are set to parts of approximately 30 songs. The final Quicktime video was...
Market-Share-In-A-Sentence: Equalize the Equalizer
If the Internet is the "great equalizer," allowing consumers to interact with each other, share experiences and negate consistent advertising and messaging (which used to be enough for consumer sales success) -- then equalize the equalizer by involving consumers in...
They Must Know, Right?
I've had a couple of conversations recently about whether consumer electronics executives know that their marketing is terrible. How could they not? Most mainstream consumers technology makers create new versions of products constantly. Many times each year. And...
Why I Disagree With Seth Godin about the Kindle & iPad
I love nearly everything Seth Godin writes, and how he writes it. But I disagree with him on his take on what massive iPad sales mean for the Amazon Kindle. Godin lays out the marketing game plan for Amazon in the face of Steve Jobs' announcement that Apple is selling...