What's the power of a single consumer evangelist? One consumer evangelist will: Tell anyone who will listen (family, friends, people at the airport, etc.)  he knows how happy he is with your device. Give you feedback on the most valuable parts and functions of your...

One consumer evangelist is more powerful to your brand than 10 prime time television commercials.

Buried in a terrific New York Times piece on the increasingly personal feud between Apple and Google was this sentence: Google has long feared that rivals like Microsoft or Apple or wireless carriers like Verizon could block access to its services on devices like...

Way back in 2002, Google CEO Eric Schmidt said this: "Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to...

Yesterday, Walt Mossberg reviewed a new digital book reader from a company called Irex. The full product name? The Irex DR800SG. That's right. Four letters separated by three numbers, none of which have any meaning to consumers. That should be easy to remember. The...

You may have powerful platforms, but even beautifully produced primetime television commercials won't help you if your language isn't excellent. Above all, the language you use to talk about your products must simple. Then, it must be interesting. Captivating even....

I've been writing in this blog six days per week since January. I didn't write this much when I was a syndicated Chicago Tribune technology columnist. I didn't write this much while working on my book, Going Digital. I can tell you, though, coming here to work so...

In his post today, Seth Godin talks about doing just five minutes of exceptional work per today. It's enough, he says, because that would be five minutes more than just about anyone else. In consumer electronics, this translates thusly: Call 10 consumers and ask them...