Latest Articles
Latest Articles
The Personal Communication
In an era of ever-expanding communications platforms and tools, the personal communication is going the way of the triceratops and the Palm Pilot.Think about it: how many personal, one-on-one emails and phone calls from do you receive in a day? For most of us, the...
The Over-Complication Habit
By nature, we overcomplicate. At a workshop I was conducting yesterday, one attendee asked me "How can we commit the time and resources to categorize all of our members exactly right?" I replied to her that she needs to add a column in a spreadsheet (or a field in...
One Activity At A Time
As some of you know, I lost 50 pounds last year. Pain due to a herniated disc in my back made me start a new diet. On the day I started eating differently, I said to my wife "Today, I will eat only fruits and vegetables." And I did. The next day, powered by the...
Revenue Action
Today, you can: * Ask a customer if they know you also make or provide another product or service they'd benefit greatly from. * Ask a customer for a referral. * Ask a customer for a testimonial. * Communicate that testimonial to a prospect who can buy from you. * Add...
The American Dream is EMINENTLY Attainable
CNN ran this ridiculous headline recently: The American Dream is Out of Reach. In the piece, they cited their own poll that found that 63% of Americans between ages 18 and 34 believe the American Dream (whatever that might mean to them) is unattainable. They might...
Create Your Own Social Media
You know who your buyers are. Why not collect or collate them to reach them directly? The alternative is mainstream social media where billions of people are on an equal platform shouting with equal volume at everyone! With my approach, you're the only voice,...
Playoff Hockey, Life and Business
Last night my Chicago Blackhawks won in double-overtime against the LA Kings. LA was up three games to one, and the Hawks were (and remain) on the brink of elimination. Next goal wins. Next goal ends the season for the defending Stanley Cup champions. Three thoughts:...
Remember
We pause today to remember those who have served to protect us, fight for us, sacrifice for us, and defend our great nation. It is their work that allows us to do our work. We must do our work because they do their work. We must do our work boldly, proudly, and...
On Social Media
At the Marketing Summit last Thursday, social media came up, as it often does. Here's my take on the role social media plays in your revenue growth: its impact on your earnings is basically zero. That is, if you're a business-to-business concern, your activity on...
Your Singular Story
I was born in Ukraine, and my parents brought me to the US when I was two years old. They were in their mid-twenties, knew no English, had no jobs, and counted $20 cash as their entire net worth. Back then, there was no Internet, no digital pictures to reference, and...