Latest Articles
Latest Articles
Valuable, Not Cheap
Somebody tweeted me today that one of his best revenue-generating marketing tools is a long Internet sales letter that makes his offers look "cheap." I replied that I think he should consider his work valuable, not cheap. It's a mindset shift. His current thinking is...
The Definition of Marketing
I've done four speeches in the last three weeks -- at an association event, two corporate events, and my own Growth Workshop -- and at each one this question has come from an audience member: How do you define marketing? My answer: Aggressively communicating how you...
Overanalysis
From start-ups to Fortune 500s, overanalysis forms the foundation on which the greatest obstacles to good marketing are built. Last week, I worked closely with three clients, and created proposals for projects for another six. Each of them were slowed by overanalysis....
Accountability
Perhaps the most powerful part of last week's Growth Workshop was when every attendee stood, one-by-one, and announced to the group what 15-minute marketing actions they will execute immediately. I asked them to be specific: when will they implement this behavior? How...
It IS This Easy
I was doing a webinar on revenue growth for a client's audience recently and afterwards my client shared the generally glowing feedback with me. Every attendee gave the session a positive review except one, who commented, "It CAN'T be as easy as Alex says." Of course,...
Fear Kills Growth
Fear kills business growth, and it's a vicious enemy to marketing. Fear makes you question yourself, your decisions, and it paralyzes action and momentum. When you're severely afraid of failure, you are equally afraid of taking action. When you are feeling a strong...
Executing
It's Memorial Day in America, a wonderful time of year to assess our progress thus far, and plan action for the rest of 2013. After this week, there will be seven months left in the year. But we'll blink, and summer and it's many activities will be over, and we'll...
20 Videos in 20 Days: #20 — Inertia
Success leads to success, and marketing leads to more marketing. So... take action, and leverage your momentum!
20 Videos in 20 Days: #19 — Improving Lives & Companies
Your marketing should answer this question: How do I improve people's lives and companies.
20 Videos in 20 Days: #18 — Be the Example
Set the example for how to communicate about your product or service.