Latest Articles
Latest Articles
Bury Your Methodology & Technology Behind Your Value
Sign up to receive The Evangelist Marketing Minute. Here's my simple rule for effecrtive marketing messaging: The first 80 percent of your message should be about your value: that is, how your product or service improves people's lives or work. It should focus on...
The 80-20 Rule of Effective Messaging
Here's my simple rule for effective marketing: The first 80 percent of your message should be about your value: that is, how your product or service improves people's lives or work. It should focus on lifestyle, emotion, business improvement and results. The first 80...
The 80-20 Rule of Effective Messaging
Here's my simple rule for effective marketing: The first 80 percent of your message should be about your value: that is, how your product or service improves people's lives or work. It should focus on lifestyle, emotion, business improvement and results. The first 80...
Why Taking Action is Critical in Marketing
Here's another clip from this week's Evangelist Marketing teleconference on powerful marketing language. This short piece is rule #10 -- Basically, take action. Do something. Stop thinking and execute. Marketing success is determined the by activity you generate. It's...
Business Lessons From Best Buy’s Struggles
In February, I wrote this column for Mashable called How to Fix Best Buy. This was before the CEO crisis, and the resignation of much of the company's leadership. Yesterday, I was quoted extensively in this BusinessWeek story about what Best Buy must do to avoid...
Social Media Thought of The Day — Listen Instead of Talk
For brands, it's better to listen on social than to talk. People don't really want to hear from you, anyway. What your customers say about you carries far more weight with consumers than what you say. So, listen. Note the language. Identify where the emotion is. What...
The Power of Customer Insights
This Week's Launching Point: The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with...
The Power of Customer Insights
Your most powerful marketing language comes from your customers. You want to know what theywant from your kind of product and service, how they use your product or service, how they thinkabout you, and how they talk about you. If you don't know these details, you are...
The Power of Customer Insights
Your most powerful marketing language comes from your customers. You want to know what theywant from your kind of product and service, how they use your product or service, how they thinkabout you, and how they talk about you. If you don't know these details, you are...
Evangelist Marketing Links and Resources
This blog is enjoying a lot of new readers (thank you!), and I wanted to provide a quick summary with links and resources about the concept of evangelist marketing, my firm, the Evangelist Marketing Institute, and myself. Consider it a brief orientation about my work,...