Latest Articles
Latest Articles
Build on Your Strengths instead of Focusing on Weaknesses
Building on strengths is far more effective than trying to correct weaknesses. This is true for companies (especially those in consumer electronics) and individuals. I'm constantly telling clients that when you focus on weaknesses you inevitably divert focus,...
Build on Your Strengths instead of Focusing on Weaknesses
Building on strengths is far more effective than trying to correct weaknesses. This is true for companies (especially those in consumer electronics) and individuals. I'm constantly telling clients that when you focus on weaknesses you inevitably divert focus,...
7 Marketing Lessons from RIM
My new Mashable piece is a breakdown of seven marketing lessons from RIM's dark recent journey. Here is one of them: Build on Strengths Instead of Improving on Weaknesses I’m constantly telling clients that they should build on strengths instead of trying to improve...
How to Fix Best Buy
I wrote an op-ed for Mashable this week about how to fix Best Buy. As I wrote in one of the comments there, it strikes me that Best Buy is still operating on the same principles that made it a world-class operation 10 years ago. The problem, of course, is that the...
Avoid Early Adopters & Start with Mainstream Consumers
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Sign up to receive the Evangelist Marketing Minute e-newsletter here. Many...
Avoid Early Adopters & Start With Mainstream Consumers
Many smaller companies conquer early adopters and die. Similarly, many large companies introduce a new product and kill it by having success with highly technical early adopters. Why? Because when early adopters are your target, your company masters language,...
Avoid Early Adopters & Start With Mainstream Consumers
Many smaller companies conquer early adopters and die. Similarly, many large companies introduce a new product and kill it by having success with highly technical early adopters. Why? Because when early adopters are your target, your company masters language,...
Does Apple Have a China Problem? — Motley Fool Radio
I spoke with the nationally syndicated Motley Fool radio last week, and will be posting some of the interviews here. The guest on this week's nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and...
What the Most Successful Products Have In Common
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Sign up to receive the Evangelist Marketing Minute e-newsletter here. Let's...
What the Most Successful Products Have In Common
Let's look at what the most successful current consumer electronics products -- the iPad, iPhone and Kindle -- have in common. I call them singular products (which are one percent of all consumer electronics) as opposed to special products (nine percent) or...