Latest Articles
Latest Articles
What the Most Successful Products Have In Common
Let's look at what the most successful current consumer electronics products -- the iPad, iPhone and Kindle -- have in common. I call them singular products (which are one percent of all consumer electronics) as opposed to special products (nine percent) or...
Forbes Covers Evangelist Marketing — The Difference Between Early Adopters and Mainstream Consumers
Thanks to Dorie Clark, who wrote this for Forbes.com about my new book, Evangelist Marketing. They’re exactly the kind of customers you want – engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for...
How to Build Relationships with Media
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Sign up to receive the Evangelist Marketing Minute e-newsletter here. This is...
How to Build Relationships with the Media
This is discussed in my latest Harvard Business Review piece from last week about three major public relations mistakes that most companies make, and in even more detail in my new book, Evangelist Marketing. The most certain path I know to getting media coverage of...
How to Build Relationships with the Media
This is discussed in my latest Harvard Business Review piece from last week about three major public relations mistakes that most companies make, and in even more detail in my new book, Evangelist Marketing . The most certain path I know to getting media...
Harvard Business Review: Your PR Efforts May Be Hurting You
This story was published by the Harvard Business Review on January 19, 2012 here. There are over 60 comments to this piece there, a number of which I've written, and they add a lot of depth to the content here. I've been on both sides of public relations. For years,...
How Your Terrible PR — And It’s Probably Terrible — is Hurting You
In my latest Harvard Business Review article, I discuss how the PR efforts of most companies -- from huge to startups -- is hurting them. I lay out three problems and solutions. Here is the beginning, and the first problem from the piece: I've been on both sides of...
Great Marketing Need Not Be Expensive
When I tell clients, audiences and readers that they must never stop communicating with their market, I often hear a version of this: "But we don't have millions of dollars to advertise on TV." And I am not saying that you should. Not even close. Rather, you should...
Six Marketing Mistakes At CES 2012
On Friday I wrote a piece for the Harvard Business Review called Six Marketing Mistakes at CES 2012. Here is the complete text of the piece. You can read the comments over at HBR.org here. Six Marketing Mistakes at CES 2012 Originally published at HBR.org on Friday,...
Six Marketing Mistakes At CES 2012
On Friday I wrote a piece for the Harvard Business Review called Six Marketing Mistakes at CES 2012. Here is the complete text of the piece. You can read the comments over at HBR.org here. Six Marketing Mistakes at CES 2012 I've spent the week in Las Vegas at...