Latest Articles
Latest Articles
Six Marketing Mistakes at CES 2012
I wrote this for the Harvard Business Review's Web site last week. Here is the intro and the first of the six marketing mistakes I saw (I saw a lot more than six, but these are the big ones). I've spent the week in Las Vegas at the Consumer Electronics Show (CES),...
Harvard Business Review: Six Marketing Mistakes at CES
This article was written for the Harvard Business Review. Read it on their Web site, HBR.org, here, and check out the comments, which are very insightful. I've spent the week in Las Vegas at the Consumer Electronics Show (CES), where billion-dollar companies unveil...
Launching Evangelist Marketing
My new book, Evangelist Marketing, had its official launch yesterday at the Pepcom trade show at CES in Las Vegas. It's the first book ever to be at Pepcom, and I was proud to exhibit next to the likes of clients like Logitech, TiVo, Nokia and Pandigital. Here's what...
Be Bold & Shameless in Your Marketing
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. I'm in Las Vegas for CES, and one thing jumps out immediately: the marketing...
Six Marketing Mistakes At CES 2012
On Friday I wrote a piece for the Harvard Business Review called Six Marketing Mistakes at CES 2012. Here is a quick summary of the six mistakes: All the focus was on features (still, in 2012!), and not nearly enough attention was paid to lifestyle. Too much...
Six Marketing Mistakes At CES 2012
On Friday I wrote a piece for the Harvard Business Review called Six Marketing Mistakes at CES 2012. Here is a quick summary of the six mistakes: All the focus was on features (still, in 2012!), and not nearly enough attention was paid to lifestyle. Too much...
How to Name Consumer Products
A short video discussing how to name consumer products. This material is covered in my new book, Evangelist Marketing. http://www.youtube.com/watch?v=oG7uAHbdvGQ Evangelist Marketing is available on Amazon.com here. The Facebook page for Evangelist Marketing is here....
The Great Distance Between Early Adopter & Mainstream Consumers
Here's a short video from book's video series, about the huge distance between early adopters and mainstream consumers. http://www.youtube.com/watch?v=cgGoKX1YkEo&feature=related&w=480&h=274
Evangelist Marketing Resources
A book launch is the culmination of about two years of work, and I am particularly proud of THIS book, Evangelist Marketing. It launched officially today. Here is a collection of EVANGELIST MARKETING resources you can take advantage of: The Amazon page for Evangelist...
How to Build Customer Evangelists And Conquer The World – New Infographic
This is an infographic that details the major steps involved in attaining mainstream consumer evangelists. This is, essentially, a visual summary of the process I lay out in my new book, Evangelist Marketing. Evangelist Marketing Launched January 3, 2012! Buy it on...