by Alex Goldfayn | Apr 20, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Happiness For Sales Growth
When you talk about, market, and sell the details of your product, you make yourself into a commodity. And when you are commodity, you are just like everyone else. All you have to compete on is price. It’s a difficult way to do business, and not a very fun way...
by Alex Goldfayn | Apr 13, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude, Happiness For Sales Growth
I am in the final editing stages for my upcoming book The Revenue Growth Habit, and came across the following lines this morning. I provide them here as an excerpt, and a reminder of the incredible value of understanding just how positively your customers perceive...
by Alex Goldfayn | Apr 6, 2015 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales
I was speaking at a convention in Atlanta last month and the great Martin Seligman appeared on stage before me. It would not be an understatement to say that Seligman is one of the creators of modern behavioral psychology. I studied his work in college and graduate...
by Alex Goldfayn | Mar 30, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
In speeches and workshops, among association audiences and client audiences, people often raise “what ifs.” They use these as reasons to avoid starting my approach to marketing their value: What if my customer doesn’t let me record the testimonial...
by Alex Goldfayn | Mar 23, 2015 | Blog, Evangelist Marketing Minute Newsletter, One-To-Many Communications, Proactive Selling
This work is righteous. One proactive communication per day, done by each your customer facing staff members, will change your culture, make you bold, and instantly grow your top line. At the same time, the company communicates to your customers and prospects as a...
