by Alex Goldfayn | May 6, 2013 | 20 Videos in 20 Days, Uncategorized, Videos
I’m launching an exciting new effort to help you improve your marketing and grow your revenue! For the next 20 days, including weekends, I’m going to post one short video of 60 to 90 seconds in length. Each piece will offer on tool, tip or technique that...
by Alex Goldfayn | May 6, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Mindset
I often say that you can’t out-market your mindset. That is, if you believe that you sell a product or provide a service, that is what you will market. Conversely, if you believe you are improving lives, increasing revenue, and spreading happiness, you will...
by Alex Goldfayn | Apr 22, 2013 | Blog, Evangelist Marketing Minute Newsletter, Uncategorized
Something remarkable and heart-warming happened in the wake of the marathon bombings last week. Thousands of people were wandering the streets of Boston, stopped mid-race. They were lost, cold, exhausted from running, and without phone, money or ID. Residents opened...
by Alex Goldfayn | Apr 15, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
For business-to-business companies, there are only five-and-a-half major value propositions that matter to customers: Increased revenue Decreased costs Increased bottom-line-profits Increased productivity Increased satisfaction Sometimes…personal legacy For...
by Alex Goldfayn | Apr 8, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Take a look at the new visual model I’ve created below. When you create your marketing and messaging, it passes through what I call your psychology prism. This prism is made up of your assumptions, past experiences, technical background, hopes, dreams, and the...
