Read This Before Your Next Sales Call

I know how valuable I am to my customers. I help them immensely, and my customers have been with me for years because of this. I am not lucky that this customer has taken this meeting or call, rather, they are lucky I am calling them. I could be with anybody today,...

Halftime, 2019

Today is July 1, precisely the middle of 2019. It’s halftime, the perfect time for some reflection and proactive planning. How was your first half? Think in terms of not only sales results, but because sales results are the final indicator (as opposed to leading),...

The Incredibly High Cost of Fear in Sales

By Alex Goldfayn Here are the reasons we don’t offer customers additional products and services even though they need them. These are also the reasons we email instead of call; why we don’t ask for the business on every phone call; and why we don’t religiously ask for...

Focus on What We Can Control

The customer may not answer the phone, but we must make the calls anyway. The customer may not buy more products or services when we offer them, but I must offer them anyway. The customer may not give us referrals, but we must ask for them anyway. Because the calling...