by Alex Goldfayn | Sep 3, 2019 | Blog
My kids are ten-year-old twins, and they do everything together. So we have an annual late-summer tradition where I travel, one-on-one, with each child. These trips have become fabulous experiences and memories, and “the other twin” does some special activities with...
by Alex Goldfayn | Aug 12, 2019 | Blog
If you find yourself knowing you should do something in your personal or professional life, but are avoiding taking that action, the reason is almost always fear. Listen to my just-released podcast episode (10 minutes) on this dreaded 4-letter word that kills action,...
by Alex Goldfayn | Jul 15, 2019 | Blog
When you Email: Did the email arrive? You don’t know. Did it land in the inbox or spam folder? You don’t know. Did the customer open it? You don’t know. Did the customer read it? You don’t know. Did it register in the customer’s brain? You don’t know. Did they like...
by Alex Goldfayn | Jul 9, 2019 | Blog
I know how valuable I am to my customers. I help them immensely, and my customers have been with me for years because of this. I am not lucky that this customer has taken this meeting or call, rather, they are lucky I am calling them. I could be with anybody today,...
by Alex Goldfayn | Jul 9, 2019 | Blog
Today is July 1, precisely the middle of 2019. It’s halftime, the perfect time for some reflection and proactive planning. How was your first half? Think in terms of not only sales results, but because sales results are the final indicator (as opposed to leading),...
by Alex Goldfayn | Jun 24, 2019 | Blog
By Alex Goldfayn Here are the reasons we don’t offer customers additional products and services even though they need them. These are also the reasons we email instead of call; why we don’t ask for the business on every phone call; and why we don’t religiously ask for...
