by Alex Goldfayn | Oct 15, 2015 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series
Today’s episode focuses on why it’s critical to market even to existing customers, so that they stay with you long term. Existing customers won’t be there forever unless you remind them of why they chose you in the first place. Competition is...
by Alex Goldfayn | Oct 12, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude, Plan Your Sales
I’ve spent the last week in Palm Beach, first at a conference and then with my family over the weekend. Every morning, I was one of the first on the beach, watching the sun rise. With my six-year-old kids, these were some magical moments. We got to talk about...
by Alex Goldfayn | Oct 8, 2015 | Blog, Revenue Growth Video Series, Testimonials, Videos
Today’s video is about why customers call with complaints, not compliments, and how we have to get the good stuff. It’s about why we must proactively ask for testimonials, and why they don’t come in on their own. People naturally tend to complain...
by Alex Goldfayn | Oct 5, 2015 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
Study after study finds that happiness leads to success, not the other way around. Happy people succeed more. In fact, the most successful people I know go out of their way to actively look for things to be grateful and happy about. (There are many books about this,...
by Alex Goldfayn | Oct 1, 2015 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series, Videos
This week’s video begins a new batch, and there’s a special note about my Chicago Cubs, who have a wildcard playoff game next Wednesday. Win or lose, it won’t be the last time you hear from me about this Cubs team! Price increase is in essence a...
by Alex Goldfayn | Sep 28, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
What are some of your favorite things about working with us? How does that help you? How are we better than the other suppliers you work with? Does working with us save you time? How? What do you get to do with the extra time? What gets better for you when you work...
