by Alex Goldfayn | Sep 14, 2022 | Blog, Newsletter
The product or service being delivered must be close to perfect, but the selling communications do not require perfection…they merely need to be made. Too often, we hold back communicating with customers and prospects because we don’t have the perfect thing to say....
by Alex Goldfayn | Sep 7, 2022 | Blog, Newsletter
We are entering the home stretch of the selling year. Summer is over, and Thanksgiving, which marks the official start of the holiday season, is just 11 weeks away. Fifty-five business days until the holiday slows down among your customers and sales colleagues. Sounds...
by Alex Goldfayn | Aug 30, 2022 | Blog, Newsletter
Friday was my birthday and I am getting old. Something interesting happened that day: I had three different sales calls with people who had recently attended a speech and wished to discuss a possible project together. All three were owners of small companies, and I...
by Alex Goldfayn | Aug 23, 2022 | Blog, Newsletter
The more proactive phone calls you make… The more your customers and prospects will hear your name… The more they will know you are thinking about them… The more they will know you care… The more you will separate yourself from the competition,...
by Alex Goldfayn | Aug 16, 2022 | Blog, Newsletter
Here is a real conversation I had with a distributor client’s salesperson this month: Salesperson: “I keep thinking of this one customer who promised me new business, but I’ve never seen it. He must have a better relationship with our competitor down...
by Alex Goldfayn | Aug 8, 2022 | Blog, Newsletter
So many salespeople prospect by seeking to attract customers that are entirely new to you and your organization. Most salespeople prospect by looking to find first-time buyers. But these are not your best prospects. In fact, they may be your worst prospects, in that...
