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Alex Goldfayn
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The No Before The Yes

by Alex Goldfayn | Jun 5, 2017 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales

The poet Leigh Mitchell Hodges said “Failure is often is that early morning hour of darkness which precedes the dawning of the day of success.”   The rejection in sales then, is the no that precedes the yes.   Unless you stop trying to help that customer. In this...

Memorial Day

by Alex Goldfayn | May 29, 2017 | Blog, Evangelist Marketing Minute Newsletter, Uncategorized

I am grateful today for the brave men and women who serve our country here in the United States so that we may be free to pursue our dreams and attain our goals. I am thankful for their courage, their commitment, their precision, their focus, and their perseverance....

Showing Up

by Alex Goldfayn | May 22, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Measure Of Sales Success, Proactive Selling

I was doing a half-day revenue growth workshop on Saturday for a client, and there was a fascinating comment from a new employee.   He used to work for a customer of my client’s, before taking a job with my client’s firm. We were talking about calling customers on the...

What Customers Tell Us

by Alex Goldfayn | May 15, 2017 | Blog, Evangelist Marketing Minute Newsletter, Testimonials, The Amazing Telephone

With every project, I interview the customers of my clients. I ask them, in rich detail, about what they like best about working with my clients.   Here are some answers I’ve received, just in the last week. These are four different customers, of four different...

Are You Making It Look Easy or Difficult?

by Alex Goldfayn | May 8, 2017 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Make It Look Easy

Last Friday’s video on making it look easy generated more than a dozen responses from people. I rarely connect these written newsletters to the videos I put out, but will do so this week.   Last night I went to my seven-year-old daughter’s ballet recital, which...

170 Days

by Alex Goldfayn | May 1, 2017 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales

It’s May 1.  The year is one-third over.  That means you have 34 weeks left to help as many people as you can, as much as you can.  That’s 170 weekdays, counting today. That’s a lot of days to make a lot of money.  What will you do? Who will you help? How will...
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