by Alex Goldfayn | Aug 14, 2018 | Blog, Evangelist Marketing Minute Newsletter
Over the weekend, with drinks, a friend asked me if I had to pick the topic of my next (fifth) book right now, what would it be about? It was an interesting exercise, more about the first thing that comes to your mind, rather than a careful consideration of options. I...
by Alex Goldfayn | Aug 6, 2018 | Blog, Evangelist Marketing Minute Newsletter
In baseball, you can hit the ball exactly right, and it flies right at a defender for an out. But anyone who has ever played or followed the game knows that if you hit the ball correctly — with the right mechanics —enough times it will find the hole. You will get your...
by Alex Goldfayn | Jul 30, 2018 | Blog, Evangelist Marketing Minute Newsletter
Every year, I take each of my kids — nine-year-old twins — on a one-on-one trip. As twins, they do nearly everything together, and we all find these outings special. Last night, my son, Noah, and I returned from a road trip to Springfield, Illinois, where Abraham...
by Alex Goldfayn | Jul 23, 2018 | Blog, Evangelist Marketing Minute Newsletter
We assume the competition is excellent, but it is not. The customers of my clients tell me this all the time. I ask them, and they are happy to tell me how difficult life is with the competition. Other providers are not present. They are not easily reachable. They do...
by Alex Goldfayn | Jul 16, 2018 | Blog, Evangelist Marketing Minute Newsletter
Predictable sales growth which you can plan for requires proactive action. Here are seven reasons why you should pick up the phone and call customers and prospects instead of just answer it; why you should offer additional products and services instead of only those...
by Alex Goldfayn | Jul 9, 2018 | Blog, Evangelist Marketing Minute Newsletter
With the Fourth of July holiday last week, I’ve been thinking a lot about the Founders of America. In fact, after being on the lookout for an interesting print of the famous painting of the signing of the Declaration of Independence by John Trumbull, I recently...
