It’s Memorial Day in America, a wonderful time of year to assess our progress thus far, and plan action for the rest of 2013. After this week, there will be seven months left in the year. But we’ll blink, and summer and it’s many activities will be...
What percentage of your total products and services are your clients aware of, on average? Do they know about 50 percent of your offerings? Thirty percent? Seventy-five? In my work with clients — from Fortune 500 companies to start-ups, from the publicly traded...
I was giving a speech on Friday at an association annual event, and the topic was taking action on marketing. An audience member asked if I meant small actions or larger plans. The answer is yes, both! Why do we delay putting marketing out into the world? It will...
I often say that you can’t out-market your mindset. That is, if you believe that you sell a product or provide a service, that is what you will market. Conversely, if you believe you are improving lives, increasing revenue, and spreading happiness, you will...
Something remarkable and heart-warming happened in the wake of the marathon bombings last week. Thousands of people were wandering the streets of Boston, stopped mid-race. They were lost, cold, exhausted from running, and without phone, money or ID. Residents opened...
For business-to-business companies, there are only five-and-a-half major value propositions that matter to customers: Increased revenue Decreased costs Increased bottom-line-profits Increased productivity Increased satisfaction Sometimes…personal legacy For...