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Alex Goldfayn
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You Are Not Lucky…Your Customers and Prospects Are Lucky

You Are Not Lucky…Your Customers and Prospects Are Lucky

by Alex Goldfayn | Oct 26, 2015 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth

You are not lucky when your prospect picks up the phone; he is lucky you are calling him with your great value. You are not lucky when you get a meeting with a prospect; he is lucky to have an opportunity to do business with you. You’re going to improve his life...

Why We Work

by Alex Goldfayn | Oct 22, 2015 | Blog, Gratitude, Happiness For Sales Growth, Revenue Growth Video Series, Videos

If you’ve seen me speak, you’ve heard this story, but I think it’s important, so here it is for everyone. This week’s video is about why we work. It’s important to get clear on this, because when you know why you work, and who you work...
Can Happiness Make You More Successful?

Can Happiness Make You More Successful?

by Alex Goldfayn | Oct 5, 2015 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth

Study after study finds that happiness leads to success, not the other way around. Happy people succeed more. In fact, the most successful people I know go out of their way to actively look for things to be grateful and happy about. (There are many books about this,...

How’s the Culture at Your Firm?

by Alex Goldfayn | Jul 27, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Happiness For Sales Growth

I was with a client this month conducting a “cementing habits” workshop, which comes three to four months after a company launches my revenue growth program. As the staff and I discussed the mindset and behavior changes that have occurred, one of the sales...

Become the Opposite of a Commodity

by Alex Goldfayn | Apr 20, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Happiness For Sales Growth

When you talk about, market, and sell the details of your product, you make yourself into a commodity. And when you are commodity, you are just like everyone else. All you have to compete on is price. It’s a difficult way to do business, and not a very fun way...

The Boldness of Positivity

by Alex Goldfayn | Apr 13, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude, Happiness For Sales Growth

I am in the final editing stages for my upcoming book The Revenue Growth Habit, and came across the following lines this morning. I provide them here as an excerpt, and a reminder of the incredible value of understanding just how positively your customers perceive...
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