Latest Articles
Latest Articles
20 Marketing Videos in 20 Days: #8 — Be Bold!
Marketing is no place for modesty. Be bold. Be loud. Don't hesitate. It's your responsibility to inform your market how you can help them. Do this proudly!
Taking Action
I was giving a speech on Friday at an association annual event, and the topic was taking action on marketing. An audience member asked if I meant small actions or larger plans. The answer is yes, both! Why do we delay putting marketing out into the world? It will...
20 Marketing Videos in 20 Days — #7: The Power of Testimonials
Let me hear my peers explaining what's great about you!
20 Marketing Videos in 20 Days: #6 — Communicate Relentlessly
Welcome to the sixth installment! If you are not communicating with your market, somebody else well. Better that it's you!
20 Marketing Videos in 20 Days: #5 — The Power of Customer Stories
Instead of telling me, tell me about your best customers. How are they better off? What value did you add? Make me feel like your buyers are people like me.
20 Marketing Videos in 20 Days: #4: Don’t Talk About Process, Instead Focus on Results
So many companies with good products or services fall into the trap of describing their process, approach, system, technique, or specifications. Instead, talk about the results your work provides your customers. How are they better off when they're done experiencing...
20 Marketing Videos in 20 Days: #3 — The Best Messaging Comes From Customers
There is nothing you can say that is relevant, resonant, or compelling as what your customers say about you. Uncover your best language by talking with your customers.
20 Marketing Video in 20: Video #2 — Emotion
20 marketing videos in 20 days! Here's the second installment: the best language is emotional. Note: When I recorded these, I intended to release them weekly. I've no decided to give them to you all at once, daily. So, even though I talk about video number three...
20 Marketing Videos in 20 Days!
I'm launching an exciting new effort to help you improve your marketing and grow your revenue! For the next 20 days, including weekends, I'm going to post one short video of 60 to 90 seconds in length. Each piece will offer on tool, tip or technique that will help you...
Mindset
I often say that you can't out-market your mindset. That is, if you believe that you sell a product or provide a service, that is what you will market. Conversely, if you believe you are improving lives, increasing revenue, and spreading happiness, you will...