Latest Articles
Latest Articles
NBC’s Olympics Coverage, Your Marketing, And The Unnecessary Addition of Artificial Drama
Last night during America's Olympics coverage, NBC showed the ladies beach volleyball powerhouse duo of Misty May and Kerri Walsh lose their first set to the Austrian team. It was their first loss of an Olympics set ever. NBC then passed over the second set to bring...
Ten Ways to Improve Your Marketing Right Now
Here are 10 techniques to improve your marketing right now: Call a customer and ask him "What do you say about our product or service to your friends and family?" His language becomes your best marketing language. Of course, ask a number of customers, and you'll see...
Social Media is Only One of Many Platforms You Should Be Leveraging
Social media is merely one of many, many platforms. It's overused, over-invested in, and over-saturated by brands. More effective platforms, which I advise clients to invest in before social media include: Good, relationship-based public relations. Relationship PR is...
How to Develop Customer Evangelists
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any reason....
How to Develop Evangelists
An evangelist is a passionate, loyal, highly communicative customer who tells friends and family how wonderful you are. They spend money with you freely and encourage their network to do the same. An evangelist is forgiving of mistakes, assumes you have their best...
Product & Service Excellence Is Assumed
This post is the second in the series that started with this visual model of the characteristics that define singular products and services. Reminder: singular products and services are the top one percent -- the most popular products and services on the planet....
Characteristics of Singular Products Like the iPhone, iPad and Kindle
What do special and singular products have in common? They all share certain characteristics. Singular products are the iPhone, the iPad and the Kindle -- these devices make up one percent of all products. Special products are nine percent of all devices. These are...
Top Three Marketing Techniques If You’re Just Starting Out, And Your Budget Is Low
I was conducting a webinar for Startup America today, titled Killing Commodities: How to Elevate Your Products and Services to Singular Status. One of the participants asked me this excellent question: What are the top three marketing techniques for somebody just...
What to Ask Your Customers (And Resources)
Here are 10 questions to ask your customers to gather deep insights which you can turn into compelling, effective marketing language: 1. Who in your home uses our product? 2. Why do they use it? (Leave it open ended, just like that.) 3. What do you do with the...
Evangelist Marketing Podcast Series — Episode 2 — The Importance of Focus in Product and Service Selection, And In Marketing
Here is is episode 2 of the Evangelist Marketing Podcast Series, where I cover the importance of focus in two areas: The careful and exclusionary selection of the products and services you bring to market. " and... In your marketing of these products and services....