by Alex Goldfayn | Feb 24, 2020 | Blog
Now more than ever, it’s important to be present and predictable. Customers are under incredible stress. Just glance at the news: the markets are falling, and the virus is spreading. We must be the island of peace in the stress storm our customers are operating in....
by Alex Goldfayn | Feb 17, 2020 | Blog
I just submitted a new book manuscript to my publisher Wiley. It comes out this summer. Because I run a busy consulting practice solo, I write these books quickly, and this period of time is intense. The client’s work and writing are the dominant activities. Not...
by Alex Goldfayn | Feb 10, 2020 | Blog
If you make a proactive phone call to a customer or prospect every once in a while — when you happen to think of it — each call is a snowflake that falls to the ground and melts. But if you make two proactive phone calls a day, you’re making more than 500 calls...
by Alex Goldfayn | Feb 3, 2020 | Blog
As far as sales communications go, I think the text message gets a bad reputation. I find that a text message is a far better pathway for communicating with customers and prospects than sending an email, which is basically the same as doing nothing at all. Did the...
by Alex Goldfayn | Jan 31, 2020 | Blog
Bill Belichick, coach of the New England Patriots and one of the most successful coaches in the history of any sport, has a simple saying: Do your job. In football, the job is to be strong, be healthy, and know your assignment. You go to the weight room most days to...
