Latest Articles
Latest Articles
Give Your Customers and Prospects Another Chance to Say Yes
Today is the official launch date for my new book, The Revenue Growth Habit. I thought I'd share with you the process that led up to this moment. This book has already pre-sold thousands of copies, but for years I couldn't even find a literary agent to rep the book...
Communicate Your Value More, to More People, and More People Will Buy From You
This is an excerpt from my new book, The Revenue Growth Habit, which will begin shipping this week. You can buy it now at Amazon here and at Barnes & Nobles here. Not long ago, I was presenting a webinar, one of a series of six which I was commissioned to give by...
Understand Your Great Value and Behave Accordingly
In my experience with clients, the key to revenue growth is understanding your great value and behaving accordingly. Let us deconstruct that simple statement: Understanding Your Great Value: You help your customers tremendously. You improve their lives, save them...
What Simple Systems Can You Implement To Grow Your Revenue?
My kids are six years old, and I want to make sure I'm spending a lot of time with them because it's summer and the years are starting to fly by. So I opened my calendar and scheduled a number of "dad days" for each of them, where we'll spend the day together...
3 Actions That Generate the Most Revenue the Fastest
I teach my clients how to systematically implement various combinations of about two dozen fast, free, simple communications actions. As such, my average client grows by 15-20% in their first year with me. Three of the actions generate the most revenue the fastest....
Even When it is Hard Work, Make it Look Easy
In the current NBA Finals series, both Steph Curry, the Warriors star, and LeBron James have needed IV treatment for dehydration. Curry needed fluids last night, which surprised people because he made the game look easy. He looked fresh, fast, accurate, and had a...
Who Do You Work For?
Today is my children’s sixth birthday. I’m in meetings today, but I’ll be home (with presents!) in time to take them out for dinner and ice cream. I work for them. I work to feed them, protect them, teach them, and help them. They deserve this from me. I owe it to...
Quantity of Communication Trumps Quality of Communication
How many times have you been talking with a customer, and hear this: "I didn't know you do that!" Just because you've told a customer what you do, doesn't mean they're consciously aware of it. Which means, they may be very happy with your work. They may need the other...
Memorial Day
This newsletter has readers from across more than 40 countries. Please bear me with today, Memorial Day, as I talk about my country. As many people know, I was born in Ukraine, which was a part of the Soviet Union back then. My 26-year-old dad risked everything by...
What Do You Sell That Customers Would Happily Add on to Their Purchases?
I was buying a cup of coffee at the Minneapolis airport, and the young lady ringing me up asked if I'd like a bottle of water with my coffee. I've purchased thousands of cups of coffee in my life, hundreds in airports, and nobody has ever asked me that question. It...