Latest Articles
Latest Articles
Leadership Lessons from the New Blackberry
This week's launching point: The company formerly known as Research In Motion nearly killed itself by focusing on a tablet device when its greatest strength (now atrophied) is smartphones. Last week, the new Blackberry Q10 was announced. I was prepared to say "too...
Marketing Resolutions in 15 Minutes or Less
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
Mindset IS Marketing
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
Stay In The Game
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
Your Packaging Is Not Just Your Box
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
How the Wall Street Journal and Comcast Penalize Loyal Customers and Create Anti-Evangelists
I got a call from the Wall Street Journal this week. I've been a subscriber for over a decade. They told me they're happy to offer their new renewal deal, at $25 per month. My expiring subscription cost $99 for the year, or $8.25 monthly. This is an increase of over...
Press Coverage is Fleeting
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
Karyn Pettigrew Interviews Alex Goldfayn about Evangelist Marketing
Here's an hour-long conversation with Karyn Pettigrew, host of the Beyond Blind Spots radio show. It includes my takes on the top activities small business can execute to market better and sell more. Click here to listen, over on Karyn's Web site..
How to Change the World — Or, At Least Implement Your New Years Resolutions — In 15 Minutes Per Day
With the new year upon us, many people are swimming in resolutions. Whether you have professional or personal promises to implement, this post will help you. Consider the power of 15 minutes per day. It's one of the most effective concepts and behaviors for change...
Holiday Gifts
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...