Latest Articles
Latest Articles
16 Ways to Improve Your Marketing
Marketing is lowest hanging fruit. Improving marketing is the easiest and most affordable are you can work on. And it yields the fastest and most dramatic results. Here are 16 techniques to improve it: 1. Mindset shapes your marketing. How you think informs how you...
My Speech at the Marketing Executives Networking Group (MENG)
Here's a brief clip from my speech today at the Marketing Executives Networking Group, focused on why marketing is your lowest hanging fruit.
Leveraging Your Great Strengths
Sign up to receive The Evangelist Marketing Minute. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email...
Marketing Thought for the Weekend — Asking Questions
Want to improve your sales? Ask more questions to your prospective customers. Want to improve your marketing? Ask more questions. Want to revolutionize your language and make it shameless, emotional, effective? Ask more questions -- find out how your customers talk...
Marketing Is Not Place for Modesty
Marketing is no place for modesty. Marketing is for boldness, shamelessness and relentlessness. Let your competition be modest. Your job is to stand out from the crowd.
Three Techniques To Improve Your Marketing Mindset
If powerful marketing comes from an effective mindset, here are three techniques to developing the ideal mindset: Talk to your customers. Get at their emotion and language. Understand that they speak more positively about your work than you do. Sit down and write a...
Apple’s Burned-In Customer Service: The MacBook Pro Retina Screen Image Retention Problem
In a 15-year-career around technology, business and marketing I've written thousands of articles, but I've never written a complaint piece based on personal experience. This is the first. My two-month-old $3,000 MacBook Pro Retina notebook has been suffering from...
How Mindset Shapes Your Sales
Here is the connection between mindset and sales: Your mindset informs your perceptions and behaviors. Your perceptions and behaviors inform your language and messaging. Your language informs the quality of your connections with customers. And, of course, customer...
Will Companies Pay to Make Offers On Facebook?
Buried on page B6 of today’s Wall Street Journal is a small story about Facebook beginning to charge marketers for posts that include offers to their fans. The minimum price will be $5. I’ve often wondered if people — consumers — would use Facebook if there was a...
Symantec’s Advertising Problem
Yesterday as I was getting off my flight back to O’Hare, I saw a series of ads in the Jet Bridge. They were about poster-size, and each piece was advertising Symantec. Here is what they said:“Symantec — Cloud Protected.” “Symantec — Tablet Protected.” “Symantec —...