Latest Articles
Latest Articles
PR People Need More Involvement With Strategy
Here's a three-minute audio clip from this month's teleconference on PR. I believe the that public relations professionals -- and the entire PR industry as a whole -- would be far better off if PR people were involved in the creation of marketing strategy. This way,...
Communicate Like Your Customers
Your marketing is likely less dramatic, exciting, emotional, interesting and compelling than what your customers say about you. What you say is often a watered down, run-of-the-mill, processed sugar version of what your customers say. To improve, talk to your...
The Marketing Mindset
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any reason....
Are You Taking Action?
If you are in doubt... If you find yourself hesitating... Or worse, if you find yourself procrastinating... If you think you have a good idea, but aren't quite sure... If you find yourself wondering, second-guessing, and playing out various potential outcomes in your...
Imagine Being a Journalist…And Why the PR System is Broken
This audio is from yesterday's teleconference on public relations. Imagine yourself a journalist. And then imagine getting thousands of horrible press releases. Relentlessly receiving bad pitches...
Are You Thinking Big?
If you're taking action aggressively, creatively, consistently, and successfully, you are thinking big. If you're analyzing, assessing, thinking, meeting, discussing, considering, and running it by legal, you are thinking defensively, which is the opposite of thinking...
Social Media Hurts Messaging
An excerpt from my recent Mashable column: Companies are no longer perfecting what they are saying before blasting it via social media. The best way to develop powerful language is to understand the emotion that makes your customers act. (Logic makes your customers...
Social Media is For Conversations, Not Revenue
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any reason....
Evangelist Marketing Master Class
I’m thrilled to announce an incredibly powerful new multimedia learning program, called Evangelist MarketingMaster Class. It will feature sevenmonthly pieces of powerful growth material in written, audio and video form that will not be available anywhere else. If you...
How You Think
Fact: Your customers think more positively about you than you do. Fact: They speak more emotionally about your work than you do. What does this do to your marketing? Is it as positive, and emotional and shameless as it could be? As it must be? Of course not. How can...