Latest Articles
Latest Articles
Simpler Marketing Is Always Better
This newsletter went out to more than 20,000 subscribers on Monday morning. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
12 Activities to Improve Your Marketing NOW
If you execute just one or two of these, your marketing will improve. If you can work on a handful of them, your business will improve, and you will improve. Allocate 15 minutes to call one customer per day. Ask them how they think, feel, and use your product or...
The Importance of Consistency in Customer Experience
This newsletter went out to more than 20,000 subscribers on Monday morning. Subscribe here, it's free. People hate change, and Microsoft's new Windows 8 computer operating system is being met with confusion and frustration. A recent poll showed that just 35 percent...
How Social Media Makes It Easier to Stand Out From The Crowd (And It’s Not Why You Think)
I received several questions from readers in response to yesterday's newsletter about standing out from the crowd. I wrote that, ironically, with social media giving everyone an equal platform, it's easier than ever to stand out from the high-volume, low-quality...
Five Ways to Stand Out From The Crowd
Sign up to receive The Evangelist Marketing Minute. I'm writing this from Sarasota, Florida, where my wife and I attended a wonderful, memorable beach wedding this weekend. On the sand, there were cold drinks, a gospel choir, and the couple's Lakeland Terrier, elegant...
New Details About Alex Goldfayn’s Speeches
I've added a lot of content, including videos, to my speaking pages on my Web site. There's an overview of my presentations, a list of topics, and a sample video of a recent workshop. Below, you'll find a video detailing what my talks are like, as well a video about...
Resilience is the Difference Between Failure and Success
Sign up to receive The Evangelist Marketing Minute. I'm a huge football fan, and the Green Bay Packers, a preseason favorite to go to the Super Bowl, got off to a horrendous start this year. Going into yesterday's game, they had two wins, three losses, and a nearly...
More on Simplifying to the Void
The best marketing is simple marketing. This means: Simplify your product or service. That is, determine its top two or three value points to customers and talk mostly about those. How do you determine them? Ask your customers. Simplify your language: Use simpler...
Mindset Shapes Everything — Especially Marketing
This Week's Launching Point: The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with...
Simplify to the Void
Simplify your language. Simplify your product or service. Simplify your platforms. Simplify your workflow. Simplify your workspace. Simplify your calendar. Simplify your organization. Then simplify it all again. Simplify to the void -- until you can't simplify any...